Kir Pavlyukevich has extensive experience in advertising with graphics, humor and visual storytelling. He worked in the creative field for many years and collected colorful figurines at international advertising festivals. Kir believes that his main task is not to lose the idea behind the creative. To make each shot surprise, inspire, but still meet the original concept.

The director has shot for Nestle, Yandex, Uchi.ru, Letual, Diageo, National Projects and others.